Ideas brought into context

A closer look at the work.

Explore illustrative project stories: the starting point, the thinking behind the approach, and the details that bring it together.

A Shared Direction — illustrative project scene
Strategy / Malaysia

A Shared Direction

Planning the Next Chapter — illustrative project scene
Growth / Southeast Asia

Planning the Next Chapter

All projects in this pilot are fictional demonstrations. They do not represent completed installations or client engagements.

How to read a project

The thinking behind the work.

Start with the decision

We define the question, its boundaries and the people who need to contribute before recommending an engagement.

Work in the open

Shared working sessions make assumptions visible and create room to challenge a direction while it is still being shaped.

Leave a usable handover

The work should explain the decisions made, the questions still open and the practical responsibilities for moving forward.

Different contexts. The same care.

Made for your world.

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Cleforma / Cleverus

One design.
Different possibilities.

Explore three illustrative businesses built with the same page templates. Choose an industry sample, then explore its colours and typography. Northline and Axiom are demonstration brands within the Cleforma family.

Colour palette

Four considered palettes. Choose any for this sample.

Typography

Three free-font pairings, selected to keep the Cleforma character.

Ink & Stone / Classic

Good design.
Your character.

A different mood. The same considered foundation.

Free fonts · Self-hosted · Commercial use under SIL OFL.
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Preview: Ink & Stone, Cormorant Garamond with DM Sans.
Explore this edition in motion View the page family and design system Explore all Cleverus templates